Welcome to the Cake Merchant! I’m Natasha, the cake maker behind this blog. Here, I share my favorite cakes, baking tips, dessert experiments, and the occasional picture of my dog.

I started baking as a teenager when I would spend the summers in India with my grandparents. They were both July babies, but being lacto-vegetarians (non egg eaters), they didn’t have cake on their birthday. This was not acceptable to me, so I experimented with eggless cakes in my grandmother’s oven that only had two settings- off and scorch. After several years of burnt, rubbery, and sunken cakes, I hung up my baking hat.

All of that changed a few years ago when my boyfriend (now husband) Aaron bought me a copy of Vegan Cupcakes Take Over the World. I baked my way through this book and my love for cake came back to life. Although I’m not vegan, I like to limit my intake of animal products so you’ll find a lot of vegan desserts here. As a fan of all things miniature and someone who usually bakes for two, you’ll also find a lot of cakes that will fit in the palm of your hand.

My favorite tools are my oven thermometer and my kitchen scale, and I’m a firm believer in baking by weight. I also think that cupcakes are still cool. Seriously folks, they are cups of cake!

If you’re new here, these are some of my favorite places to start:

Nutella Bomb Cupcakes
Teeny Tiny Chocolate Cake for One
Vegan Almond Biscotti


  1. Just found your site. Wow. You’re a gem. Looking forward to trying out these recipes! P.S. You’re awesome.
    Cindy recently posted…New beginningsMy Profile

    1. Thank you, Cindy!

Leave a Reply

Your email address will not be published. Required fields are marked *

CommentLuv badge